Nov. 9, 2013
PHILADELPHIA, Pa. - The Philadelphia Big 5 officially unveiled its new logo Saturday afternoon at the Palestra in conjunction with the first game of the 2013-2014 city series featuring Temple and Penn. The logo is a revival of an older version of the Big 5 mark featuring the classic pentagon shape with all five schools' names enclosed.
The logo takes a modern look at a classic design and proudly displays the Liberty Bell as the centerpiece to remind people that the success and longevity of the Big 5 is as much a reflection on the city of Philadelphia as it is on the individual schools. A trio of 2011 La Salle graduates, Steve Helm, Anthony Giacometti, and Jason Bodman, designed the new Big 5 mark and were thrilled to be involved in the process.
"The three of us formed a strong bond around Explorer athletics beginning our freshmen year, and we have a deep appreciation and admiration for Big 5 basketball," said Giacometti, who works for La Salle as its Assistant Director of Athletic Development. "Having the opportunity to work on this logo that encompasses all aspects of the schools and celebrates the tradition of the Big 5 means the world to us."
The Philadelphia Big 5 consists of La Salle, Penn, Saint Joseph's, Temple, and Villanova playing each other in a round-robin format during the college basketball season. Twenty games (10 men's and 10 women's) are played across the city from November to February after which a champion is crowned. Since its formation in 1955, the Philadelphia Big 5 has been and continues to be the most unique college basketball tradition in the country. The new logo is part of the organization's continued branding efforts that emphasize the history, tradition, and future of the Philadelphia Big 5.