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SMA Manual
The Guide to Success as an SMA

Mission Statement
The Villanova Sports Marketing Association is a strong foundation of undergraduate students who interact with and learn from the Villanova Athletics Department. The Sports Marketing Association subscribes to the same standards of excellence as expected by all full-time departmental staff. The purpose of this association is to provide support for the Athletics Department and learn and experience various aspects of the department as a whole. This will provide the members a higher level of knowledge and understanding that will place them above other candidates for potential intern/job positions.

We, the Villanova Sports Marketing Association, agree to the following standards required for membership:

•Contribute professionalism, motivation, education, and positive attitude to the department.
•Gain valuable experience in all areas of collegiate athletic involvement and provide assistance to departmental staff
•Express enthusiasm and desire for learning during every activity
•Unite and openly express ideas, experiences, and goals to effectively serve and uphold the ideals of Villanova Athletics
•Assist each other through research, organization, planning, delegation, and implementation of various activities
•Use the Sports Marketing Association as an opportunity for personal and professional growth through interaction and involvement

To obtain these standards of excellence, the Villanova Sports Marketing Association commits itself to the following:

Commitment: The club will receive priority over all other activities outside of school obligations. Everyone must be present at all activities, meetings, and any other required event unless the member has class, a major illness, or there has been a death in the family.

Involvement: We will demonstrate willingness and eagerness to become involved in multiple activities that will assist in our future and benefit the department.

Timeliness: Everyone must arrive on time for all activities relating to the association.

Education: We will strive to learn and teach through communication, teamwork, knowledge, and experience.

Good Character: We represent the Villanova University Athletic Department out in the field or on the court. We need to be respectful to the patrons and staff and faculty at Villanova by not demeaning or acting out of character or inappropriate.

Respect: You must respect the other members of the Sports Marketing Association and the faculty and staff working in the Villanova Athletic Department and the University. No one person has more power or leadership over anyone else, so treat everyone with the utmost respect.

Benefits
•See the inner workings of a Division I athletic department
•Be an active participant in Athletics at Villanova
•Meetings with interesting athletic personalities
•Trips to various Philadelphia sports venues
•Networking possibilities

MEMBER OBLIGATIONS

Professional Appearance
•Khakis
•Sports Marketing Polo Shirt, Long Sleeve
•Sneakers
•NO HATS

Office Hours
•On an as needed basis, you will be requested to do office work
•Database Confirmation
•Mailings
•Mailbox Stuffers
•Event Preparation and Planning
•Other tasks as assigned

Mandatory Meetings
•SMA meetings take place every week and will include a review of recently past and upcoming events
•Every other week is a general meeting
•Every other week is a fundraising/development brainstorming session

Game/Event Responsibilities
•General Association
•All home football games set-up Wildcat Village and promotions
•Saturday mornings in the fall, with an occasional evening game
•Times may vary
•Men's and Women's Basketball games
•4 SMA's for men's
•3 SMA's for women's
•Olympic Sport Assignments
•All members of the Sport Marketing Association will be put in groups and will pick an Olympic Sport. They will then be responsible for the marketing and promotions for this sport for 3-4 of the 'bigger' games of the season. These groups will meet with me once a week at a specific time to discuss marketing plans.
•Fall


•Spring
    •Baseball
    •Softball
    •Men's Lacrosse
    •Women's Lacrosse

•External Operations
    •Manage the webpage
    •Keep it up-to-date
    •Include pictures
    •Handle community donations
    •Weekly emails to staff, faculty and students regarding upcoming events and games
    •Cold calling
    •Position will be year long

POSITIONS

Staff Advisor- Laura Anderson
•Oversees group
•Runs executive board meeting
•Monitor and prepare budget
•Works with students on marketing plans

General Manager
•Runs General Meetings
•Liaison between Athletic Department and Group
•Head of fundraising committee

Assistant General Manager
•Assists GM
•Keeps track of SMA attendance points
•Takes notes at all meetings, including event reviews
•Head of development committee

Account Groups
•Consists of 2-3 group members for each Olympic sport, including an account manager.
•Primary responsibilities for Olympic sports are:
1)Keeping website updated with game information
2)Making campus flyers and other forms of campus advertisement
3)Cold calling off-campus youth groups
4)Running promotions to increase gameday atmosphere
5)Other duties as assigned
•Men's and Women's Basketball consists of 3-4 group members who work at games on a rotating basis
•If you are unable to work, you must find your own replacement

GAME-DAY ESSENTIALS

Properly Dressed (Dress Code)
•Khakis
•Sports Marketing Polo Shirt
•Sneakers
•No hats

Press Room
•Only used for beverages at both Men and Women's Basketball games
•No eating in the press room

Food
•Determined on a game-by-game basis

It is essential that for every game the assigned members show up to the event on time.

Failure to do so will result in the suspension of games.

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