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Licensing Guidelines and Process


A license must be obtained for the use of any Villanova trademark, image, photograph or logo on a commercial product, including premium and promotional items. All departments at Villanova, recognized clubs, recognized student organizations and alumni clubs are required to purchase merchandise from licensed vendors. There are three options for pursuing a license with CLC and Villanova.


The Standard License is intended for companies that are capable of extensive production and retail distribution of their product. This license is also designed for the introduction of a unique and commercially viable product to the collegiate market.


The local license is for companies that desire to obtain a license with an institution located in their immediate in-state marketplace


The Restricted License is for companies that wish to produce items purchased by institutions for internal use only and not for the retail market.


A product is subject to royalty or rights fees if a University Trademark is utilized for commercial use AND the product is for resale; or, the product promotes a specific event for which a fee is charged; or, the name mark or logo of a third party is included with the University trademark.

This includes each of the following; sales on campus by student groups with permits; on line sales by student groups; sales for fundraising projects; sales of items carrying a commercial message; items used as a promotional marketing avenue for an event; items used as giveaways.


The licensing process takes approximately 2-3 months. For more information contact the Collegiate Licensing Company

1. Complete and submit a CLC licensing application.
2. CLC and Villanova will review the application.
3. Once conceptually approved, CLC will release camera-ready artwork of Villanova's trademarks.
4. Submit artwork and design to CLC for review. CLC will forward artwork to Villanova for approval.
5. Once approved, a finished sample of the product must be submitted for review.
6. Once final approval is granted, CLC will send a License Agreement for execution. Once the agreement is executed copies will be returned to the licensee with royalty reporting forms. Until the licensee receives fully executed copies of the Agreement, licensee remains unauthorized to produce or distribute any merchandise incorporating the trademarks of the University.