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Mission and Contacts

The Licensing Program at Villanova exists to protect the name and official marks of the University and to ensure that Villanova's brand identity is properly represented on merchandise. Villanova University requires that all individuals, organizations, both internal and external, obtain prior approval before producing any product(s) that will display Villanova indicia.

To ensure consistency in the use of the University's name and logos, all products, signage, and packaging bearing reference to Villanova must be produced by manufacturers licensed through the University's licensing agent. The Licensing program is administered through the Director of Licensing and in partnership with the Collegiate Licensing Company (CLC).

The Collegiate Licensing Company is the nation's leading collegiate licensing and marketing representative. CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing. CLC is built on the consortium philosophy in which all partners benefit from the collective strength of the group. The CLC consortium consists of more than 200 colleges, universities, bowl games, athletic conferences, NCAA, BCS, Heisman Trophy, and many other properties. Based in Atlanta, CLC provides its partners the expertise, resources and experience necessary to maximize licensing revenue through consolidation.

At The Collegiate Licensing Company:
Dave Brown
University Services Representative
The Collegiate Licensing Company
290 Interstate North, Suite 200

At Villanova University:
Jacob Whitten
Assistant Athletics Director - Marketing
Villanova University Athletics
800 Lancaster Avenue
Villanova, PA 19085
Office: (610) 519-7683
Fax: (610) 519-7972