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Villanova Athletics and Key Bank Announce Exclusive Retail Banking Partnership

Nov. 3, 2016

Philadelphia, Pa. -

Villanova Athletics and KeyBank announced today the signing of a multi-year partnership that will make KeyBank the exclusive retail banking partner of Villanova Athletics.

"We are extremely honored to have KeyBank join our corporate partner family for Villanova Athletics," said Villanova Athletic Director Mark Jackson. "With KeyBank's history in college athletics, Villanova Athletics was an ideal fit."

In addition, KeyBank will engage with the Nova Nation through a number of unique partnerships including a seat upgrade promotion at men's basketball home games at The Pavilion and a digital sweepstakes giving one lucky fan the opportunity to travel to a Villanova basketball road game.

"KeyBank is pleased to partner with Villanova Athletics and to be part of the 2016-17 season as the Wildcats defend a national championship," said Robert Kane, KeyBank market president. "As a new bank in the greater Philadelphia market, we are honored to partner with such a well-respected University to raise awareness of our high-quality, convenient banking services."

As part of the marketing partnership, KeyBank will receive a variety of multi-media elements, including in-venue signage, videoboard features, on-site fan engagement areas, social media integration, a presence on the Villanova Sports Properties radio network, and much more.

The Wildcats, winners of the 2015-16 NCAA national championship, open the new season on Nov. 11 against Lafayette at the Pavilion.

The agreement was facilitated by Villanova Sports Properties, the FOX-owned sales entity which manages the marketing and media rights on behalf of Villanova Athletics

About KeyCorp

KeyCorp's (NYSE: KEY) roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $136 billion at September 30, 2016. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank is Member FDIC.

Villanova Sports Properties

A division of Fox Sports Net, Villanova Sports Properties is a full service sales and marketing organization representing Villanova University. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, Villanova, and its stakeholders.

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