Villanova Athletics Extends Agreement with ISP Sports Through 2013
May 31, 2007
VILLANOVA, Pa. - The Villanova University Athletics Department has extended its agreement with ISP Sports, the exclusive multi-media and advertising rights holder for Wildcat Athletics since 2001, through 2013.
The announcement was jointly made today by Vince Nicastro, Director of Athletics at Villanova, and Ben Sutton, Chairman and CEO of ISP, America's Home for College Sports.
"We are pleased to extend our relationship with ISP Sports," Villanova Director of Athletics Vince Nicastro said. "They are the most professional and highly regarded firm in the college athletics space. Their growth over the past several years has been impressive and affords us great opportunities moving forward by being aligned with a network of such high quality programs."
ISP Sports develops, produces and markets a variety of sponsorship opportunities at Villanova, including live radio play-by-play and call-in shows, advertising in athletic department publications and on the official department website (www.Villanova.com), signage in university athletics facilities, and hospitality and game promotions at home events.
Beginning July 1, 2007, ISP will officially become the marketing representative for the Big East Conference. The contract between ISP and the Big East is set to run through the 2012-2013 academic year. In addition to Villanova, ISP is also partners with Big East members Cincinnati, Pittsburgh and Syracuse.
"We are very pleased to extend our agreement with Villanova University, which we feel is an indication of the strong partnership between our company and the university," Sutton says. "We have great confidence that this is a relationship that will continue to grow and prosper in the future."
Based in Winston-Salem, NC, ISP Sports is the nation's largest and fastest growing collegiate sports marketing company, currently serving as the multi-media rightsholder for close to 50 major college athletic programs, conferences and bowl games.